The Definitive Workshop to Alzheimer’s Prevention Workshop

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Transcript From Workshop Recording

Some text edited out for a better reading experience.

Welcome to today's workshop on the Definitive Guide to Alzheimer's Prevention.

In general, we were all taught that Alzheimer’s can’t be prevented. But that’s no longer what we’re seeing. And science is showing the best path to prevent this terrible disease.

So we’re going to go though what this best path is.

And then, we’re going to give your brain and memory a tune up.

A checkup is where you go in to see if you have “it” yet. “It” being some very expensive-to-treat disease.

But when’s the last time you went to the doctor and they actually told you anything to do for a higher quality of life that didn’t involve a prescription?

So, what are we going to cover today?

We’re going to go through what science is showing for Alzheimer's prevention and we’re going to give your brain a tune up to increase your cognitive energy so that it fires faster and better. You’ll walk away with an action plan on where to get started today.

And when you implement your action plan after today’s workshop, you’re going to have neurotransmitters that are working better. 

Your synapses are going to be much more efficient, and all of the chemical reactions in your brain may go back to what they were when you were in your 30’s and 40’s

But I'll need you to please check with your doctor in your individual case as to what solutions you should do. Everyone is different and the solution will be different for everyone. I'm here as an educator, not your personal doctor.

So here’s what we’re going to over in the next hour:

  • We're going to determine your current Alzheimer's. Risks 
  • How to increase stem cell growth in your hippocampus (your memory sector of your brain) 
  • How one specific diet is helping Alzheimer’s patients and cancer patients by as much as 60% (and how it can help you).
  • Learn how to boost a specific hormone in your brain that is the key to Alzheimer's prevention (and will immediately improve your current memory as well)
  • And lastly, if you stay to the end, I’ll show you how you can learn how to remember names and dates easily.

So first, who am I?

I'm a neuroscience and brain health educator and my mission is to help one million people improve their memories – measurably

Through my books, newsletters, workshops and speaking engagements, I’ve helped over 150,000 people make measurable improvements to their memories.

I've helped countless others from podcast interviews, and speaking engagements.

I have over 47,000 copies in distribution of my popular book, The Brain Owners Owner's Manual: 3 Simple Solutions to Quickly Boosting Your Memory.

Through our company, Simple Smart Science, we have memory boosting supplements, monthly newsletters, and memory coaching programs all to help educate and heal the failing memory.

So, why is this so important to me?

Well, about five or six years ago, my beloved aunt got diagnosed with Alzheimer's disease. And for those of you that have heard me speak before, you know how close I am to my family. 

She went from being so vibrant to not remembering me after one year, and not remembering my dad after just two years, and not remembering her own kids after just three years.

The devastation financially and emotionally was just heartbreaking.

Maybe you have alz in your family like I do, and you want to do everything you can now to prevent that.

Well, you can.

Maybe you’re already sensing your memory isn’t as sharp as it used to be. Maybe you’ve just started having senior moments in the past year or two.

Or maybe you’re farther down the path and you’ve got some serious memory loss. You may get confused, or lose your sense of direction.


If you go to a doctor with memory loss, you’ll walk out the door with a prescription for a drug.

There are four of them, Aricept, Namenda, Exelon or Razadyne. These drugs do just about nothing to help your brain function.

And most doctors will tell you that’s all they have and there’s nothing else they can do.

 And they’re right. There is nothing else they can do.

But there are plenty of things you can do.

Doctors treat symptoms, period. They basically give you a band aid for your symptoms and send you on your way. They don’t get to the root cause of these symptoms.

Even the drug companies have been totally focused on the wrong thing - on getting rid of beta amyloid plaques. That’s why the drugs have all failed.

You see, we’ve recently learned that the famous beta amyloid plaques are NOT the cause of Alzheimer’s disease. They’re just a symptom. All the medical research, all the drug companies have been focused on getting rid of those plaques, but that’s totally wrong.

There have been hundreds of trials of Alzheimer’s drugs, and they’ve all failed. They don’t do a bit of good. And almost all of them aimed at getting rid of beta amyloid plaques.

Amyloid is a protective response that, in fact, we make in response to three different classes of pathogens.

amyloid plaques

So you see, the plaques are your body’s effort to protect itself from an infection or toxin or another insult to the brain. Brain plaques are not the source of the problem, they’re your brain’s effort to protect the brain cells to solve the problem.

Instead of focusing on removing the amyloid plaque, we should be removing the reason that they’re making the amyloid in the first place.

Your memory and brain don’t just decline because of one thing. Usually, it is multiple things create an environment in your head which the brain then is unable to thrive.

Memory loss really is a multi-factorial problem, but most studies are around looking at each of these individually.

But fixing these issues takes a plan.  And each plan is as unique as you are. So,we’re going to create your plan today together.

 The goal for this workshop is to give you the knowledge to go out and make a measurable improvement in your memory in the next 30,60, 90 days and beyond


Jumping in, we’re going to start with a short quiz to determine your Alz risks

This quiz, which is always being refined, is not meant to replace a full evaluation from a doctor that includes a physical exam, blood work, imaging studies and more. Instead, this assessment provides a scientific way to help you educate herself about Alz and dementia.

“Alzheimer’s disease and other types of dementia don’t just creep up on you. They’re incubating for decades in the brain. This tool is potentially very useful in determining who is at risk.”

Our goal is really to educate you about what some of the risk factors are and, often, to put people’s minds at ease.

For these first 10 questions, please count the number of times you can answer YES

assess yes

Next, I’m going to ask you 7 more questions but this time, I want you to count your No

assess no

Ok, so count how many no’s you got in this section, and add them with your yeses. This is your result.

If you got 0-6, Good news, you’re in the green zone. You have a brain-healthy lifestyle.

There’s always room for improvement, though, so please start working on areas where your score was not perfect.

The Yellow zone is if you scored 7-11:

Your lifestyle needs a checkup. You need to identify key weaknesses and devote a strong effort to strengthening them, while maintaining brain-healthy habits in other areas.

And if you got 12 or above you’re in the red zone.

ed: 20 to 30: 

Your brain is need of some TLC. Your goal should be to improve your scores across the board. This may involve some major lifestyle changes.

Today, we’ll go through what changes you can realistically make and which will have the
biggest impact. 


Damage in brain starts decades before symptoms appear. Memory is elusive. And it’s very hard to measure.

We need to measure your forgetfulness. Easier said than done, I’m sure.

I even had one customer joke, “I forgot to measure my forgetfulness”. So, the first step is to measure where you’re at.

After this workshop, I’m going to send you a special invitation to the Cambridge University Memory Test.

cam test

This is a free test that you can take just by following the special link I send you and putting in your email. After 10-15 minutes of going through fun memory recall exercises, you’ll know exactly how your memory ranks compared to people your age.

Everyone should be coming in earlier and earlier – and preferably, be on prevention, but if you’ve missed the prevention part, and you’ve started to have some symptoms, it’s still not too late.

If you’re young and healthy, you can boost your memory and cognitive ability to levels you never thought possible.

You’re not stuck with the brain you’ve got, but you have to have a plan.

Because, if your brain’s not working, you’re not working

Now understand that Alzheimer’s is a preventable disease. But you have to do everything you can now to prevent it.

After today, we’ll have a VERY good idea of your starting point.

Of course, talk to your doctor if you have any questions about your action plan at the end or to make sure that it’s right for you.

So, let’s jump right in.. The first and best way to start to prevent Alzheimer's is to focus on growing your hippocampus -the memory center of your brain. And we’re going to do that by stimulating stem cell growth.

There are only a few areas in your brain that can grow new stem cells and your hippocampus is one of them.
They look like 2 little seahorses on either side of your brain.

For those of you who don’t know or are only kinda familiar with stem cells, let’s talk about what they are.

Because when we rejuvenate stem cell growth, we can truly support and accelerate brain cell growth.

stem cells

First, what’s all this about stem cells?

Stem cells are different than all your other cells for 2 reasons. First, they are unspecialized cells, meaning they can become tissue, or skin, or eyeball cells or organs or specific cells for specific reasons. 2nd, they can renew themselves through cell division, even sometimes after long periods of inactivity.

What does this mean for you? They can serve as an internal repair system dividing essentially without limit to replenish other cells.

brain 2

It would be like having your own 24-7 brain mechanic fixing all the damaged cells in your brain whenever they need it.

Stem cells can either remain a stem cell or they can become another type of cell with a more specific function, like a muscle cell or a brain cell or a memory cell.

The possibilities of this are incredible.  Imagine being able to regenerate a heart or a lung out of your own cells, making donors unnecessary.

stem cell

They already have a ‘skin gun’ that takes a burn victim’s own stem cells and is able to spray these cells onto burns to grow new skin (picture) instead of having to use skin grafts from other animals.


Imagine being able to regenerate a brain and memory after Alzheimer’s?  This isn’t science fiction.

Clinical trials are in works on all of these right now. I recently heard that if you don’t die or get sick in the next 15 years, your life span will almost double.

So, what if there was a way to activate stem cell regeneration right now, in your own body?

There is. With your diet.

Unfortunately, the modern ‘diet’ actually does the opposite and switches off this stem cell generation and makes us venerable to disease and degeneration beginning in our 30’s and 40’s. but it can be turned back on rather easily.

With the right kinds of food…

If you want to live longer healthier, you need to get better at utilizing the energy in your brain and body to perform more maintenance on your body parts, protect your current living cells, and regenerate more stem cells (we’re always generating stem cells, by the way, it’s just a matter of generating enough to combat disease and aging, because it declines with age.).

And we do this with food…

The right foods help us utilize that energy better and give our cells the fuel and information they need to perform the best.

diet 1
I’m going to lay this out in 2 steps.. 

The first is to talk about a general ‘diet’ for life that has been repeatedly shown to give the healthiest, longest life spans to those who eat it and secondly, I’m going to talk about a specific diet you can do up to 6 times a year to generate stem cell growth.

Let’s start with the general lifestyle diet.

Since the 80’s low fat diets have been all the rage for 30 years. most people have it so ingrained in their heads not to eat fat that they still buy low-fat everything.

I’m here today to tell you to stop this nasty habit.  

Don’t buy low fat or sugar free anything. Whenever they take the fat or sugar out of food that naturally has these, they replace it with chemicals to give you a better taste. Just don’t do it.

You see, your brain is made up of 60% fat.

60 fat


Our body’s and brains need fat to survive and to perform at its best.

We’ve learned in recent years that fatty acids are among the most crucial molecules that determine your brain's ability to perform.

This is exactly why we created our Alpha Omega DHA

A pharmaceutical grade omega 3 supplement  – to make sure our customers are giving their brains enough of these fatty acids. But I’m not here selling you a supplement.

SO let’s get back to fat. I want to be VERY Clear about fat.

First of all, contrary to the new diet guru’s out there, fat can make you fat. Easily. Fat has a ton of calories in it so you have to watch the quantity and more importantly, the quality.

The keto diet, which is about 75% of your diet coming from fat, is okay for losing weight, but, I don’t recommend this for long periods of time.

If you’re eating a lot of fat and then combine it a bunch of sugary foods that are also high in calories, you’re going to not only gain a lot of weight, but create a toxic environment in your brain. The signals will come to a standstill, kind of like the traffic in LA on any given day.


One big handful of mixed nuts has the about same amount of calories as 4 bananas, almost 2 avocados or 1 McDonald’s McDouble’s.

Nuts are VERY healthy for you, you just have to limit the quantity. And that’s hard for most people. A small handful of nuts a day is all you need. But that’s like eating 1 potato chip, isn’t it. It takes will power and training.

As for quality, this is even more important for your brain and memory.

Pizza is one of my favorite foods, and don’t get me wrong, I still eat it every once in a while. But it is one of the worst foods you can eat for your brain health.
Red meat – saturated fat, potato chips – saturated fat. Bacon.  All bad for your brain health.


Now, does red meat have nutrients that are good for your brain health? Absolutely. Iron, B12 (which is my #1 nutrient I recommended for brain health and many more.

But high rates of saturated fats have been shown to increase your risk of getting dementia or cardiovascular disease.

What I’m saying is that there are better choices. And there are best choices.

So, what proportion of fat to carbs to protein should you be eating?

I recommend that most people get 35-50% of their calories from fat a day for the best performing brain. Healthy fats.

This is probably a lot more healthy fat than you’re getting now.

Healthy fats are your Fatty fish like mackerel or salmon, nuts, avocados, olives, olive oil, coconut oil…

best food

While we’re on the subject of coconut oil, there are studies that a tablespoon a day of concentrated coconut oil, called MCT oil, have shown to reduce the symptoms in Alzheimer’s patients.

Now, there aren’t studies done on people without Alzheimer’s, but I still recommend that my customers get a high quality MCT oil and have a tablespoon a day.

Put it on your salad as dressing or even try it in your coffee.

When it comes to your brain health, these foods give you the fuel and information to stimulate brain cell growth and survival.

With that, the diet that I recommend that is an ‘everyday diet’ or lifestyle diet that science repeatedly shows helps prevent cognitive decline and support brain health is the Mediterranean diet, with the addition of a little more olive oil or coconut oil and/or nuts for a healthy fat boost.

med diet

A 6 year study in spain, found that participants who ate a Mediterranean diet plus olive oil or 30 grams of nuts a day performed 25% better in cognitive testing than those on a low fat diet. 

And this diet stimulated stem cell growth.

You are what you eat…

The 2nd part of stem rejuvenation is one that that isn’t talked about very often, and I have to say again, very clearly, check with your doctor before you decide this is a road you want to take.

One of the best ways to stimulate stem cell growth is to fast.

When I talk about fasting, most people get a gut reaction of NO, right away.

SO let me explain a little more and make a recommendation for you.

Long term studies on fasting have been shown to be extraordinarily effective on everything from cognitive performance, longevity, cancer – these studies will blow your mind on cancer, and early studies have shown it effective on Alzheimer’s.

Fasting doesn’t have to be about going days and days with only water, in fact, one longevity doctor that is studying fasting said it took 5 years to get only a 10 day study done on fasting with only water because it was so hard for people to comply with.

What they’ve found is that you can have a food based fast and still get the same results, without the hunger. And the time frame they discovered is the best is 5 days – less and you don’t see the stem cell growth, more and you actually lose cognition (makes sense as you’re putting your body into a state of starvation).

A food based fast, or the one I’m going to specifically talk about – is a 5 day fasting mimicking diet, is incredible for your health and longevity.


The results around focus and mental clarity were seen during, right after the fast and up to 6 months after completing the fast.

Here’s how it works – In the first couple of days, your body goes into a state of ketosis, and your cells go into this ultraprotective mode –


In fact, this is why fasting along with chemotherapy has 60% better results than chemo alone because your cells protect themselves from the poisonous chemo, but the cancer cells don’t protect themselves so they get destroyed, but not your healthy cells.

Then, on days 4 and 5, you activate stem cell regeneration. This is truly remarkable.

I’ve already told you about the fasting combined with chemo results.  The cardiovascular results and diabetes results are just as remarkable.

They are working on human studies now around dementia and fasting, and are already seeing great results, but they’re not conclusive yet.

The mice studies have absolutely blown away the researchers, seeing 75% reduction of in the pro-aging and cancer growth factor proteins with the mice that had multiple fasts.

Doing a fast 2-4 times a year will give you amazing benefits, even up to once a month for specific cases (again, please see your doctor).

So, to be clear, I’ve done a ton of research around this and if you’re going to fast, you need to do your own research and be smart about it. I’m here as a guide only on this one. I’m not going to give you a specific diet plan.

But, I can tell you where to get started.

One of the top researchers in into fasting and longevity and disease is Dr. Valter Longo.  He’s written a book called, The longevity diet, which goes into great detail of the diet, the studies and how to do the 5 day fast- mimicking diet,

This is my #1 recommended book for nutrition. Bar none.  It is a bit sciencey and for a geeky person like me, I love that. It may be hard to take for the average person, but you can skip around and he gives you foods for the diet at the end of the book based on your age and weight, which is very important.


I’ll send you a link in an email after the workshop to get this book, or just listen to it on audible.

I’m not associated with Dr. Longo, and I’m not here to sell you the book, I just really love this book. I’m here to help you on your Alzheimer’s prevention journey. And I believe fasting is a critical part of that journey.

Even without the fast, you should measure your percentage of protein/fat and carbs. You can do this in many free apps and websites. The one I like the best is called Cronometer. You input your foods and it gives you the results. Just like that.

carbs protein fats

So in summary for your every day Mediterranean diet, a very general guideline would be 35-50% fats from unsaturated fats, .36 grams of protein per body fat (unless your obese or over 65), and 25-35% complex carbohydrates from mainly vegetables, nuts, grains, etc.

Don’t worry if you don’t the specifics. I’ll email to them after the workshop if you stay to the end.

Next up on our way to a brain that looks and feels 20 years younger and a great way to help prevent Alzheimer’s is to boost one specific protein.

What if I were to tell you that there is a protein in your brain that has miracle grow like properties for your memory?

What if I were to tell you that stimulating growth of this protein in your brain has been shown in thousands of studies to help with everything from:

german study

What if I told you that as you get older, you make less and less of this protein, but that you can easily generate more of it, within a matter of minutes?

What is this miracle protein that does all this?

Let’s come back to that… I’m just kidding. I wouldn’t do that to you.

It’s called brain-derived neurotrophic factor, or BDNF.

It essentially fertilizes brain cells to keep them functioning and growing, as well as propelling the growth of new neurons.

BDNF builds the buildings, sidewalks, roads and freeways in your brain. It also maintains these same ecosystems after they’ve been built –
- it’s the cleaning crew that comes out every day to maintain the ‘city’ in your brain.
It improves the function of the neurons and encourages their growth. It strengthens them and protects them to live longer and stronger.
bdnf functions

The more BDNF you have in your brain, the better your brain works.

You can give your car regular gas, but you won’t see formula one cars getting 87, 89 or even 93 octane level of gas, they get high octane fuel.

BDNF is the high octane fuel your brain needs and the more it gets, the better it performs.

And it is the KEY to your memory.

Researchers at Rush University Medical Center in Chicago studied the cognitive function of 535 older men and women—some with Alzheimer’s and some not—for an average of six years, and, when they died, autopsied their brains.
bdnf result

Let’s look at what else BDNF effects –

Researches have found that people with depression have low levels of BDNF and in a postmartum study of people who committed suicide and had depression, they also found significantly decreased levels of BDNF.

It may not be the cause of depression, but it certainly is a factor.

And then if you look at anxiety - The National Institute of of Mental Health labels anxiety a learning deficit—because the brain is unable to learn to discriminate between dangerous situations and benign situations.

Scientists believe that BDNF is an essential ingredient in combating anxiety. They think that it helps the brain learn to work around the fear and create positive memories.

Which leads us to talking about BDNF and learning.

It seems that we learn slower as we get older, and that may be do to lower levels of this critical protein.

We all joke that our kids or even grand kids can use our cell phones better and faster than we can. There are even commercials now around the first thing grandparents do when their babysitting is hand the kids their phones to help them with it.

BDNF is a mechanism for the brain to learn. It gives the brain the tools it needs to absorb information, process it, remember it and put it into context to see the big picture.

To make matters worse, it is estimated that 1 in 3 people have a genetic mutation that makes BDNF levels fall much faster than average.

It really is the brain’s miracle fuel.

So, the obvious next question is, can I get more BDNF?

The resounding answer, thankfully, is YES. And pretty darn easily, too.

Let’s go through some easy ways to boost BDNF right now in this moment, and then ways to build it for the long term.

First, if you’re sitting down, I want you to stand up. If you’re able, I want you to quickly jump up and down 10 tens. If you’re in a wheelchair or can’t jump, I want you to stay seated and bend to touch 


There, you just increased your BDNF.

One of the best ways to increase BDNF in the moment is to exercise.

Short intense exercise like interval training is showing to be best, but do whatever you can to your ability level. “a single bout of exercise increases hippocampal bdnf”

However, exercise is a short term solution, but not that short term.

After stopping exercising, Carl Coltman, a neuroscientist at UC Irvine found that the increases of BDNF lasted a full 2 weeks.

 And that increases in brain function were just as good for older patients as well as younger ones.

And exercise is an amazing anti-depressant.

We have over 100 billion neurons, or transistors, or cells in our brain.

Think of each cell like a tree.

Each of those 100 billion cells has up to thousands of connections.

 These connections can be thought of like the leaves on a tree – but a single tree with thousands of leaves.

So the connections called synapses, number in the trillions.

At each of the connections is a chemical that tells the next neuron what to do.  This chemical is called a neurotransmitter – it transmits the information from the neurons.

It’s Like each leaf having a chemical that talks to the leaves of a neighboring tree, maybe telling them which way the wind is blowing so they all flow in unison…

But, when we interrupt these connections, malfunction happens.

Like an insect infestation on our trees.

One of these neurotransmitters is called dopamine, the feel-good hormone that we also get from exercise, and that also gets released by narcotics, which is why you get addicted to them.

These receptors crave more of the feeling good of dopamine.

Serotonin, an antidepressant molecule, and also anandamide are neurotransmitters. Very few people have heard about anandamide.

Anandamide is the brain’s own drug, if I might say.

We have our own ability to make a chemical that makes us feel high, like a drug. Anandamide is what it’s called.

When we exercise, we’re also releasing Anandamide into our receptors, giving us a ‘high’ feeling.

So wouldn’t you rather take a walk around the block, or up the hill, or through the woods, or take a swim in a lake, than take antidepressants?

These same antidepressants that cost you thousands of dollars a year, have side effects, decrease your libido, and really are only effective in maybe 50% of the people?

So, get out there and exercise.

So, what besides exercise increases BDNF levels?

How about learning something new, like you’re doing right now?

Learning something new also gives a quick boost to your bdnf levels in the hypocampus itself, which again is your memory center.

quality sl

Ok, so let’s look at the long term solutions for boosting bdnf.

The first strategy is getting better quality, or less disruptive and more sleep.

As well as Getting more social. This is critical.

Actually, this social component is not one I want to gloss over.

A Harvard study that spanned 80 years found the greatest predictor of happiness, health and longevity was embracing community and having good relationships.

In fact, social was 3 times as important as the next one down, which was nutrition.

 There are also nutrients and supplements that have been shown to increase BDNF
Proudly, I can say that all 3 main ingredients in our MindBoost Day.
 Rhodiola Rosea and Bacopa Moneira and Gingko Biloba have clinical studies showing their restorative properties of BDNF. 

I can send you a link to those as well if you want to check them out.

Omega 3 Fatty acids, and specifically the DHA component of omega 3’s, have been shown to increase BDNF long term as well as some animal studies have shown that Zinc and Magnesium have increased BDNF.

omega 3 acid

Natural sunlight for 15 minutes a day is another great way to increase BDNF.

Now for some BDNF depressants. – what can actually lower your BDNF.

Those of you that have followed me and my 9 Pillars of brain health for a while now, won’t be surprised at all at these:

  • Stress. When they say stress kills, it really does. There is no excuse for living a stressed out life. Do whatever it takes to simplify your life. Let it go…
  • Sugar. In my Boost Your Memory Coaching Program, I go into specifics with sugar and the specific types of sugar that are the worst for your brain health, but for this workshop, just know that sugary processed foods are memory destroying culprits. As they say, say on the outside edges of the grocery store and stay away from the middle.
  • Social isolation. Yes, this is just what I said before, but it is worth repeating. Do not be a hermit. Get out there and be social.
So, that was a lot of information. SO let’s do a quick review.
Less BDNF = BAD. Potentially very bad.

I hope that sums it up BDNF for you nicely.

Next, I want to talk about 9 external factors in your life that may be affecting your memory and then how to fix them.

Because you see, sometimes a declining memory isn’t because of anything you’re ‘doing’ or not ‘doing’. It is a function of the environment around you.  

Now, some of these can’t be changed. In that case, you have to work extra hard at growing your brain and memory, and I can help you with that as well, but I’ll get to that in a little bit.

So let’s look at what I mean when I say environment effecting your memory.

Well, this includes everything, doesn’t it? From the air we breath to the people we surround ourselves with, you’d be surprised to learn how many things can affect our memories.

So I want to address just the top few.

The first, that unfortunately a lot of people can’t change, are medications. I will caveat this by saying that I think most people can change and get off of their medications in a wide variety of instances by changing their lifestyles and what they eat. I always encourage people to try natural remedies first, unless it is a life or death situation.

But, for those souls, like my brother who had a heart attack at the young age of 44 and another at 49, and he’s healthy as a horse otherwise, he has to be on statins, platelet thinners and blood thinners for life. I empathize with those of you in these circumstances.  but I encourage you to really work hard to fight the negative affects these drugs can have on your cognition and memory. It is NOT a losing battle and you can fight and win. My brother did.

But if you want to get back to changing, your diet can literally change your life and medications. on that note, I have an inspiring story for you…

My dad got diagnosed 10 years ago with chronic kidney disease. He never changed his diet and to be fair, no one ever told him to.

This past year, it came to a head and he went into kidney failure. At 85 and with 3 heart attacks under his belt in his life and a pace maker (yes, sometimes it is hereditary like my brother following in his footsteps), he isn’t a candidate for a replacement kidney.

So he had to go on dialysis.

 I asked everyone from the nurses, the doctors and the kidney center staff what he should be eating or not. They only gave me broad stokes, like stay away from salt.

So, I created my own list and measurements for him after doing extensive research.

I gave him a shopping list that we put on his refrigerator of what he could eat, what he couldn’t eat (or very rarely like 1x a month) and what he could eat on occasion, like once a week.

But, he did it. And without complaint.

He followed that thing to a T. I don’t know that I could done it, but when it comes to life or death, I guess it’s easier to chose the right foods.

I stayed with him for 7 weeks during this time to take care of him.

He went from needing a wheelchair when he got out of the hospital because he was so week (this is my son trying to push him down the street - , to a walker and then, at the end of the 7 weeks, he was walking on his own, back in the gym, putting on weight and even driving himself to dialysis. 

On the 5th week of dialysis, his kidney doctor ordered blood tests. He was shocked with what he found. My dad was regaining kidney function. 

The doc gave him the next week off of dialysis. Then 2 weeks and then entire month. His kidneys were only at 6 % in the hospital but now were back at 15%.

Then, came the best news of all… he was able to stop dialysis altogether.

They took out the catheter in his chest and now, as long as he stays on the diet, he could swim and shower again and travel and not have to go back to work, as he called it, making the 3 trips a week to the dialysis center.

Can you believe that? let me put this into context…. 

From 1998 to 2007, they studied 17,890 dialysis patients and you know how many regained enough kidney function to stop dialysis, 39. 39 out of almost 18,000.

That’s less than .2%! And my dad was one of them.

Now, his attitude and his lifestyle certainly put him at better odds of this, but we also know the diet played a giant roll in his success.

This further cemented my belief that most diseases and illnesses can be cured with food, if caught early enough.

So, let’s get back to some other environmental conditions that will affect your memory

Thyroid issues. Actually, a rapidly declining memory is a red flag that something is wrong with your thyroid.

thyroid issue

Menopause. Hot flashes and insomnia contribute to memory issues, but that should subside when those go away after menopause.

Medications – I already touched on this, but let’s go into more detail. Many prescription drugs interfere with your memory. anxiety medications like Xanax, Valium, and Ativan hinder your brain's ability to transfer short-term memories to long-term "storage."

Others drugs include tricyclic antidepressants, statin drugs, like my brother is on, beta-blockers, narcotic painkillers, incontinence drugs, sleep aids, and antihistamines (such as Benadryl).

Being sick. People who were sick and exposed to more germs, like the herpes simplex virus (aka cold sores) scored 25% lower on cognitive tests than those without. Researchers concluded that past infections may contribute to cognitive impairment, perhaps due to damage to your blood vessels.

Wi-fi. I could have a full class on the dangers of wi-fi for your health and memory, especially for children. Unfortunately, in the connected world we live in, it’s almost impossible to get away from to get away from wi-fi. So, here are a few tips.. shut it off at night before you to sleep. The worst thing you can do is have your cell phone by your head at night. At least put it in airplane mode. 


Some functional doctors I work with have even gone so far as to eliminate it in their offices and homes, going back to, can you believe it, wires… In my home, we turn it off after the work day is complete. That means, throughout dinner and at night, there is no wifi. I may not be able to help the rest of the outside world and my exposure, but where I spend the most time, I certainly can control.

Smoking and alcohol consumption affect memory. Of course they, do, right? As far as drinking goes, 1-2 glasses of red wine, specifically, a couple times a week is actually good for your brain health, but if that is something you simply can’t do, than I would recommend cutting it out of your life for good.

Water quality. This is a big one and I could go into details on everything from the fluoride they put in our drinking water the metal poisoning. At the very least, get a Britta water filter no matter where you live.

air pollution

Air pollution - New research suggests that Long-term exposure to air pollution can lead to physical changes in the brain, as well as learning and memory problems and even depression

Mold. Please get your houses checked for mold. There is a growing body of evidence that ties mold directly to Alzheimer’s and many other illnesses, including depression.


I don’t know about you, but that kind of list makes me want to throw my arms up and say I give up… how can you fight all those things that you have absolutely no control  over? Like wi-fi, or menopause or being sick or air pollution… It’s like the theory that everything causes cancer if you read all the media reports around it.

But…. All is not lost. I promise. How do I know, because there is a growing body people that are living to 100 and beyond with sharp as a tack memories.
100 yo

More so than any other time in our recorded history (some say that back in Jesus’s day, people lived to 200+ but I’m just looking at the last 1,000 years or so) people are turning 100.

They are active and engaged. They are fun loving and passing on the lessons of their lives. And, they’re doing it in spite of bad air (they’ve lived though much worse air pollution than we have now), poor water quality – they grew up way before gov’t regulations on water quality, poorer hygiene, the Depression, 2 world wars, and mold –

I’m sure they grew up around tons of it in their houses from leaky roofs and basements. Their life expectancy was 47 years old when they were born.

So, what can you do? Especially about the components you can’t control like air pollution and wifi?

You can do everything else you can control to continue growing your brain, adding BDNF and stimulating stem cell growth with what you’ve learned today.

And you can do my 9 other pillars of brain health that I haven’t shared with you yet.

So, the question is, how do we put this all together for you?

You know when you have a better memory, you'll feel so good about how easy it is to learn something new, when you remember more names and faces, you'll be more confident in every situation.

Here's the bottom line on how we can personally help you… I started Simple Smart Science with my brother Russell.

When we first learned Nootropics or Smart Supplements as they're known, we couldn't find a single supplement that have all the ingredients we wanted.  

So we created our own, called MindBoost Day and MindBoost Night and for 8 years, that’s all we sold.


But then, I heard time and again that customers wanted more help. They wanted more than just a supplement.

They wanted individualized help so that they could be confident they were doing the right thing for their brain health based upon their individualized needs.

Not just fitting in the 80% bell curve you get with doctors, but optimal brain health to get you into the top 10%.

You see, over the last 12 years, I have created the 10 pillars of brain health working in conjunction with neurologists, brain health experts, doctors and researchers.

These 10 pillars of brain health help you to live your optimal healthiest, happiest, most joyful, exuberant life possible.

But, I couldn’t help everyone personally that wanted it. And I knew, even with all my research and background knowledge, other people were far better at personal coaching that I was.

Even beyond that, there are 36 reasons for memory loss and addressing all of them in a workshop environment wasn’t the solution.

You see you can Think of your brain like a roof to a house. over decades and decades of doing things that go against my 10 pillars you can develop holes in your brain roof.

Now some of these holes in your brain roof are small and some of them are large but it takes decades for them to develop into a hole where you feel any symptoms of memory loss or brain fog or cognition issues.

senior memory issues


And there are 36 reasons for memory loss that we currently know scientifically. 

36 equal holes you can have in your brain roof.

So you can fix one hole with some changes or a couple supplements, but if you don't fix all the holes, When it rains your brain living room will still get flooded.

We know our ten pillars work to help fix these 36 holes.

We also knew that doctors had very limited time to talk to patients around all their health needs.

How much time did your doctor spend with you on your last visit?

Did they talk to you about your social life, how much you use your memory, your sleep?

And those are just 3 reasons for memory loss..

That's when we hired a specialized brain health team to give our customers exactly what they needed… talking to them in real time about all 10 brain health pillars and giving them a road map to better brain health and potentially staving off dementia in the future.

Certified Memory & Cognition Coaches

Nikki photo
carol photo

Dr. Dale Bredesen MD, a famous neurologist for his work in helping to reverse Alzheimer’s and dementia says,

dale bredesen

“Alzheimer’s is a preventable disease”

And all the science I’ve researched has convinced me that this is true.

We wanted to be able to give our clients the scientific backed information they needed personally, without sorting through the pages and pages online of potential garbage .

Together we came up with a way that is our secret to super brain health, our brain health road map. It can help support your brain health, reduces the risk that you'll get dementia and increases your memory.

With our team of brain health specialists, our customers wouldn’t have to out and spend tons of money and time on doctors appointments to only get 15 minutes with their doctor whos only tool in their tool box is another pill.

These 10 pillars are shown in thousands of studies to increase your speed of learning, memory capacity and energy levels in just a 12 week period.

10 Pillars of Brain Health

Listen to what Jennifer said about implementing her brain health road map..

And with the help of our brain health strategists, your brain maybe able to function more effectively, clearing a path for your thoughts and fighting against the brain shrinkage.

So what does this mean for you?


You can repair some of the past damage, you can help improve your memory today and you can help prevent future dementia.

I know why the medical industry doesn’t talk to you about these 10 pillars – most of them don’t cost a penny.

They can’t make any money without giving you a pill, but we don't care about the money.

We care about fixing people's memories.

We both have been there. My brother have a heart attack, just a few years ago and the prescription drugs wreaked havoc on his memory. 

He's come miles from where he was.

And because improving your brain health and memory is so hard to measure - it's very hard to feel your memory getting better, just like when you take calcium, you can't feel your bones getting stronger but they are.

We give you test, just like with calcium, they can measure your bone density and make sure the calcium is working.

We give you test to make sure that the advice we give you is working because if it's not, we don't want you to waste your time.

One customer wrote this to me recently. “I feel empowered! The steps I have taken already have been so effective.

I just don’t understand why more people don’t know about this or do it!”

We normally charge $287 for a one hour consultation with our memory strategists.

For those of you on this workshop who have stuck with me for the last hour or so, I know you're serious about fixing your memory so from this workshop today only, we’re giving you the consultation for free..


You'll get a specialist to talk to about your individual concerns and problems that you’re having and they will give you suggestions on how to start to repair the damage to your memory.

You'll get the tools to measure your memory success. You can see the difference in writing.

Actually my brother hates it when I do this but if you book in the next 2 hours, we’ll give you the Memory Master Series Program for free as well. Over 10 days, I'll take you through this video series masterclass, where I'm going to share with you some of my most powerful strategies for overcoming memory issues.

In the memory master series program, you'll learn completely new techniques to improving your memory today.

This isn't about preventing dementia, although these techniques may help do that too.

It's about being as sharp as a tack today. It's about learning what to do in those moments that you really need to remember something on the spot.

What you need to do when you lost something. What to do when you can't remember a name of someone that's approaching you and you know, you know their name. It's somewhere in there, right?

The memory mastery series will show you in a few fun and simple videos how to do all that and more and you'll get printable action plans to implement each step.

If you follow the advice of our memory and brain health strategists and follow the Memory Mastery Series Program, I guarantee your memory and overall health will be better 30 days from now.

We normally sell this program alone for $149 but it's yours free today with once you book a call...

Why would i do this for free?


Our mission is to help one million people improve their memories and so we do everything in our power including giving you 100% of our knowledge just to do so.

Our strategists can give you the advice to clear your memory fog to take you by the hand, step by step to end those embarrassing moments of forgetfulness and help you be confident in your memory.

As you can see all the risk gets squarely on my shoulders so here's how to book your call right now.

Click on the boost my memory button to the right, right now, fill out a short 3 minute questionnaire so we can best prepare for the call and make sure you qualify and then book a time with a memory strategist.

If you don’t qualify, we will still send you in the right direction, but we are limited in our time and who we can help – if you’ve already been diagnosed, I’m sorry, but we have to send you elsewhere.

But for most people, we can make a measurable difference in your brain health and memory.

This is good for the next two hours only so don't forget, that when you book today, we’ll also send you our memory mastery series program – all free.

Click on the yes, I want to boost my memory button now.

Remember, every minute you wait is another brain cell that commit suicide and another memory forgotten so don't wait.

Thank you so much for your time today. This has been so much fun for me. I love the interactions. If you have any other questions, let us know and all the best of luck to you. Thank you.

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